MLP TOASTMASTERS

Media outreach: Write and send press releases to local newspapers, radio stations, and community newsletters when the club hosts special events or achieves milestones. Build relationships with local journalists who cover community organisations.

Promotional materials: Create flyers, posters, and digital graphics to promote the club in the community. Distribute these materials at local libraries, community centres, and businesses where appropriate.

Social media management: Post regularly on the club's social media platforms (Facebook, LinkedIn, Instagram) about upcoming meetings, member achievements, and club activities. Respond to comments and messages promptly to engage with current members and prospects.

Website updates: Keep the club website current with accurate meeting times, location, and upcoming events. Add photos from meetings and share member success stories to give visitors a sense of what the club offers.

Press releases: Draft press releases for newsworthy club events such as speech contests, community service projects, or member achievements. Follow media writing conventions: who, what, when, where, why. Send these to local media outlets and post them on the club website.

Marketing campaigns: Create promotional materials for special recruitment drives or open house events. This includes designing social media graphics, writing compelling copy, and coordinating with the VP Membership to ensure consistent messaging.

Campaign planning: Develop multi-channel promotional campaigns around key recruitment periods or club events. This might include a series of social media posts, email newsletters, community calendar listings, and physical posters coordinated over several weeks.

Measure effectiveness: Track which promotional channels bring in the most guests and adjust your strategy accordingly. If Facebook posts generate more interest than flyers, focus your energy there.

Keep information current: Regularly log into Toastmasters Club Central to verify that meeting times, location, and contact details are accurate. This is crucial because prospective members use this information to find the club. Outdated information means lost opportunities for new members who show up at the wrong time or place.

Brand consistency: Use the official Toastmasters logo, colours, and fonts in all club materials. Download approved assets from the Toastmasters Brand Portal. This professional consistency helps people recognise and trust the club as part of the larger Toastmasters International organisation.

Brand guidelines: Familiarise yourself with Toastmasters brand usage guidelines at www.toastmasters.org/conditionsofuse. Make sure all promotional materials properly identify the club as part of Toastmasters International.

Regular updates: Post fresh content on the website at least monthly - meeting highlights, upcoming events, member spotlights, or photos from recent meetings. Fresh content keeps the site relevant and shows prospects that the club is active.

Brand protection: Review all club materials to ensure they meet Toastmasters brand standards. If you see materials that misuse the logo or brand, correct them. The brand is one of Toastmasters' most valuable assets, and protecting it maintains credibility.

Stay informed: Read the monthly Leader Letter for PR tips and promotional resources. Review Toastmaster magazine for stories you can share or adapt for your club. Follow Toastmasters International on social media to see how they present the brand and adapt successful strategies for your club.

Share insights: When you discover useful promotional tools or ideas from these resources, share them with the executive committee or implement them in your club's marketing efforts.

By creating promotional campaigns and marketing materials for the club, you develop marketing and promotion skills including audience targeting, persuasive messaging, and campaign planning that effectively communicate value to potential members.

By managing social media accounts, writing press releases, and building relationships with local media contacts, you develop skills in digital communication, media outreach, and public relations that help you effectively engage with journalists and online audiences.

By creating and executing a coordinated social media strategy across Facebook, LinkedIn, and other platforms whilst maintaining Toastmasters brand guidelines, you develop multi-platform digital marketing skills and learn how to maintain brand consistency across diverse channels.

By promoting the club to local organisations, businesses, and community groups, you develop community engagement and stakeholder communication skills that help you build partnerships and represent the club effectively in various settings.

By crafting press releases for club events and achievements, you develop professional writing skills including concise storytelling, journalistic writing style, and the ability to identify and communicate newsworthy angles that capture media attention.

By building relationships with local media contacts, community organisations, and the VP Membership, you develop networking skills that help you create mutually beneficial connections and maintain professional relationships that support club growth.

By evaluating which promotional channels are most effective, analysing engagement metrics, and adapting your communication strategy based on results, you develop critical thinking skills that enable you to make data-informed decisions about where to focus your marketing efforts.

By managing multiple promotional channels, coordinating campaign timelines, and finding creative solutions to reach your target audience, you develop organisational and problem-solving skills that help you juggle competing priorities and overcome marketing challenges.

By working closely with the VP Membership, coordinating with the executive committee, and gathering content from club members, you develop collaboration skills that enable you to work effectively within a team whilst managing your own area of responsibility.

By following Toastmasters International brand guidelines, adhering to trademark usage policies, and maintaining approved brand standards in all materials, you develop compliance skills that demonstrate your ability to work within established frameworks whilst producing creative content.